Research
Studies of the ad platforms, privacy rules, data tools and methods that decide how marketing and revenue get measured. They guide what we build and how we work.
All research
Booking systems and ad data
In November 2026 we read the developer docs for the main clinic and wellness booking systems, from Open Dental to Blueprint OMS. Not one documents keeping the ad click on a booking. That single gap decides how ads get measured.
Measurement · Nov 4, 2026 3 levelsMeta's limits on health data
On September 2, 2025, Meta began keeping audiences and conversions that hint at a health condition out of new campaigns. For clinics and wellness brands, a falling count in Ads Manager often means Meta stopped accepting the data, not that customers stopped coming.
Privacy · Nov 4, 2026 $18.4MPixels on booking pages
Aspen Dental's settlement over its online booking site came to about $18.4 million. The class was people who booked an appointment. For any health business, the booking page is where ad data meets personal data, and where the risk sits.
Privacy · Nov 4, 2026 Jun 15Google rebuilt offline conversion uploads
On June 15, 2026, Google closed its old route for new integrations that send sales back to ads. If your sales close in a booking system, a CRM or a store, the way Google learns about them has moved.
Measurement · Nov 4, 2026