Case studies
What we found when every number was traced back to a real customer, and what changed because of it.
Clinic group · Ontario and Quebec
A six-clinic dental group finds its real cost per patient
The agency report said cost per lead was falling. Traced to real patients, a new patient cost 27% more.
−16%Cost per lead, reported
+27%Cost per new patient, real
12Problems found
An example based on problems clinic groups describe.
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