About Coded Level
An analytics research and engineering company in Toronto, working with businesses across Canada and the United States.
Business numbers rarely agree.
Ad platforms, analytics and sales systems each count their own way. Nobody owns the gap, so decisions follow whichever number looks best.
We own that gap. We trace every number back to what really happened, fix what's broken, and keep watch so it stays fixed.
What we hold ourselves to
Research first
We study how platforms and rules change before we touch a client's setup.
Traced to the source
Every number we report links back to the record it came from.
Gaps shown, never guessed
When something can't be traced, we say so and show how much.
Built in your tools
What we build lives in your accounts and stays with you.
How research becomes what we build
A loop that keeps our work in step with the platforms.
Watch
We follow ad platforms, regulators and data tools for changes that move the numbers.
Test
We check what a change does in real accounts before acting on it.
Build
What holds up goes into Bridge and our standard setups.
Publish
We share what we find, with every source, in our research.
Where our experience comes from
National banks
Adobe Analytics tracking at enterprise scale.
A digital agency
Google Analytics builds and reporting for many clients.
A health-tech marketplace
Attribution, customer identity and outcomes sent back to ads.
Government
Audit dashboards and monitoring that replaced manual checks.
Tell us what doesn't add up.
Send us the numbers that don't match. We'll show you where they split.