Selected work
Patterns we ship.
A working selection from prior engagements across retail, banking, CPG, and the public sector. Anonymized to respect confidentiality — named references available on request after a discovery call.
Filter — 4 of 4
Inventory-to-sales attribution rebuild
Weekly reporting cycle compressed from three days to four hours. $20M+ in promotional spend instrumented for measurable lift across a multi-banner Shopper Marketing program.
Read case studyCustomer-journey analytics warehouse
Fourteen source systems unified into one governed warehouse. 60+ analysts moved off ad-hoc SQL onto dbt-modeled tables. Replaced a quarterly reporting deck nobody read with weekly executive funnels nobody disputes.
Read case studyCross-channel attribution model
Killed the quarterly “we don’t know what's driving revenue” status report. Three brands moved to weekly attributed-revenue reviews against a measurement plan that survived two CMO changes.
Read case studyCohort economics for a two-sided marketplace
Blended CAC payback compressed from 14 months to 6 on completed-net revenue. Two unprofitable acquisition channels killed once a single cohort definition replaced platform last-click as the basis for spend decisions.
Read case studyReferences
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