Journal
Long-form writing on analytics work — diagnostic patterns we use in client rooms, instrumentation traps the textbooks miss, and the reports CFOs reliably stop trusting first. One new essay a month, with custom field figures for each.
One long-form essay a month — no roundups, no padding, no take we'd retract in a week. The next one is in writing.
Topics
Five dashboard reports that look right and quietly mislead the room. The fix is rarely a new metric, it is the metric definitions you never wrote.
The hour-by-hour shape of an audit week — what we read, what we run, and what we write before Friday.
What survives when the strategy doesn't: the small set of metrics that keep meaning their thing across pivots.
Notes on showing up to the CFO meeting with the right number, the right caveat, and a defensible paper trail.